September 1, 2023
Year
2023
Client
DJI
Category
Technology
Product Duration
1 week campaign
Since 2023, we’ve conducted deep strategic audience and creator studies to match DJI with influencers who embody visual excellence, tech credibility, and a global creative mindset. We targeted creators who could showcase DJI products in authentic, high-performance scenarios across varied cultures and landscapes.
Our vision was to build authentic visual narratives that demonstrate the real-world performance of DJI products. For our first-ever project DJI Mini 4 Pro launch, we crafted a cinematic campaign highlighting its capabilities in different environments, emphasizing precision, agility, and cinematic quality in Jalapão - Brazil with professional content creators. Following the success of the first release, we produced a second cinematic video in Vietnam (June 2024), elevating the storytelling with professional-grade visuals and narrative consistency.
Our work extended beyond the Mini 4 Pro, including campaigns for:
DJI Osmo Pocket 6
DJI Neo 2
DJI Mavic 4 Pro
Content was produced worldwide by our selected creators. In addition to organic social content, we developed premium promotional videos and photos (UGC) that were used by DJI in official sponsored campaigns.
330K total views
50K likes
3,500 comments
All product stock sold out on DJI’s official online store within 1 week after content publication
This campaign demonstrated both community resonance and strong commercial impact, reinforcing DJI’s market position.
