February 1, 2024
Year
2024
Client
Universal Studios Orlando
Category
Theme Park
Product Duration
2 weeks
We developed a content campaign tailored to Brazilian audiences, showcasing the excitement of Universal theme parks and the surrounding experience. Creators shared authentic reactions, immersive park tours, and insider travel moments that resonated deeply with local audiences.
The campaign also emphasized the Loews Hotels inside the Universal complex — highlighting comfort, convenience, and the unique transportation system (including water shuttle access) that makes park stays seamless and memorable.
The video content quickly gained organic traction, being amplified across multiple global Universal Studios channels — including Universal Studios Hotels, Universal Parks, and official franchise accounts — maximizing exposure well beyond the initial Brazilian audience.
This case demonstrated our ability to blend tourism, entertainment, and lifestyle storytelling into powerful creator-led content — driving both awareness and emotional engagement with a globally recognized brand.
